Print Ads

No! Print isn't dead ... yet.  But you should be wary of the reduced ROI because of the dying market of people reading print to begin with. 

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However there are many online publications that you can utilize.  If you are a small local business with a local area service, print ads are more beneficial to you than major corporate company.  This is because you are most-likely part of the community itself, therefore the branding of being a household name in your community is of the utmost importance.